Flash Driving Game
Grand Prix (Purple Pin) Best Awards Best Interactive Design
Gold – Best Awards New Zealand’s Best Interactive Design
Gold – CAANZ Media Awards – Best Smart Media Idea
Gold – NZDM AWARDS Best Digital Creative
Gold – NZDM AWARDS Government/Public Sector
Silver – CAANZ Media Awards Best Use of Digital Landscape
Silver – CAANZ Media Awards Social Marketing/Public Service
Silver – Axis Direct Marketing, Direct Response
Silver – Caples Social Media
Silver – Capels Interactive Campaign
Bronze – Cannes Media Lion
Bronze Pencil One Show Interactive
Bronze – Spikes Asia Media
Bronze – AWARD Online Games
Bronze – Axis Digital & Interactive, None of the above
Bronze – Axis Big Ideas, Interactive
Bronze Effie – Most progressive campaign
Bronze Effie – Most effective Digital/Social
Bronze Effie – Limited Budget
Merit – One Show Branded Content (Games)
Finalist – Spikes Digital Community Applications
Finalist – Spikes Digital Public Service
Best Ads – Interactive
Site of the Day – FWA July
Young guys think they’re invincible behind the wheel, which leads to speeding, which can lead to a fatal crash.
Show them their actions have consequences in an unexpected way, to help them reconsider their speeding.
By personalising a message using their own social media content, young drivers received a poignant reminder to slow down.
One Day In Paradise
Silver – W3 – Branded Content
Silver – Telly Awards – Online video content
Silver – Telly Awards – Internet/Online Video – Travel/Tourism
Finalist – Spikes – Digital Online Video
Finalist – Spikes – Branded Content, Best non-fiction
Tourism advertising is formulaic – people were tired of seeing the same old ‘product’.
Use 20 unique filmmakers to share personal stories about the region and experiences to create engaging and relatable content.
The strategic platform unlocked truly authentic stories of the region and allowed a group of storytellers to redefine ‘paradise’. This has created a 17% increase in visitation to the region nationally and internationally.
Fly Buys Music Launch
Finalist – Cannes Outdoor Lions
Bronze – Axis Out of Home Campaign
Finalist – Axis Guerilla Advertising
It’s hard to enjoy Fly Buys if you don’t have enough points for big ticket items.
Make Fly Buys more accessible by offering music downloads for a small number of points.
We showed how everyday shopping can turn into an easy reward by redeeming points for music.