Grand Prix (Purple Pin) Best Awards Best Interactive Design
Gold – Best Awards New Zealand’s Best Interactive Design
Gold – CAANZ Media Awards – Best Smart Media Idea
Gold – NZDM AWARDS Best Digital Creative
Gold – NZDM AWARDS Government/Public Sector
Silver – CAANZ Media Awards Best Use of Digital Landscape
Silver – CAANZ Media Awards Social Marketing/Public Service
Silver – Axis Direct Marketing, Direct Response
Silver – Caples Social Media
Silver – Capels Interactive Campaign
Bronze – Cannes Media Lion
Bronze Pencil One Show Interactive
Bronze – Spikes Asia Media
Bronze – AWARD Online Games
Bronze – Axis Digital & Interactive, None of the above
Bronze – Axis Big Ideas, Interactive
Bronze Effie – Most progressive campaign
Bronze Effie – Most effective Digital/Social
Bronze Effie – Limited Budget
Merit – One Show Branded Content (Games)
Finalist – Spikes Digital Community Applications
Finalist – Spikes Digital Public Service
Best Ads – Interactive
Site of the Day – FWA July

PROBLEM:

Young guys think they’re invincible behind the wheel, which leads to speeding, which can lead to a fatal crash.

SOLUTION:

Show them their actions have consequences in an unexpected way, to help them reconsider their speeding.

RESULT:

By personalising a message using their own social media content, young drivers received a poignant reminder to slow down.

Silver – W3 – Branded Content
Silver – Telly Awards – Online video content
Silver – Telly Awards – Internet/Online Video – Travel/Tourism
Finalist – Spikes – Digital Online Video
Finalist – Spikes – Branded Content, Best non-fiction

PROBLEM:

Tourism advertising is formulaic – people were tired of seeing the same old ‘product’.

SOLUTION:

Use 20 unique filmmakers to share personal stories about the region and experiences to create engaging and relatable content.

RESULT:

The strategic platform unlocked truly authentic stories of the region and allowed a group of storytellers to redefine ‘paradise’. This has created a 17% increase in visitation to the region nationally and internationally.

Finalist – Cannes Outdoor Lions
Bronze – Axis Out of Home Campaign
Finalist – Axis Guerilla Advertising

PROBLEM:

It’s hard to enjoy Fly Buys if you don’t have enough points for big ticket items.

SOLUTION:

Make Fly Buys more accessible by offering music downloads for a small number of points.

RESULT:

We showed how everyday shopping can turn into an easy reward by redeeming points for music.